New Leadership

Time flies! Since having the privilege of taking on the role of Chair on Monday 22nd October 2018, I wonder where the time has gone already! The AITC board has seen some changes in terms of board members and indeed some new faces have joined the team. Dan McIntyre has stepped into the Vice Chair role and brings a key focus in terms of our digital agenda and priorities. Donna Chisholm from Mount Stuart, representing Visit Bute and Neil McKay replaced Calum Ross as OLTA`s representative on the board. I warmly welcome both and look forward to their dynamic contribution.

Calum Ross has been co-opted back onto the board as a director after stepping down as Chair. More recently Niall Macalister-Hall has stepped down as director for Explore Kintyre and Gigha to focus on world domination with his most excellent Kintyre Gin. Nick Fletcher from the Argyll Hotel, Bellochantuy, has been nominated to fill Niall`s large shoes and of course we extend the warmest of welcomes to Nick.

Bloggers

After the huge success of Wild About Argyll, the innovative Heart & Soul Campaign continues to be a key outward focus of activity to raise awareness of the offer in the city of Glasgow and combined with Argyll and the Isles experiences. The stats and reach are really starting to mount up so please keep sharing updates and content to help keep the conversation going.

We currently have three bloggers covering our target segments of Play Hard, Culture Explorers and Culture Loving Foodies, so do look out for their content – Watch Me SeeThe Castle Hunter and The Chaotic Scot.

Tourism Summit

Following a very successful weekend promoting Wild About Argyll and all our adventure activities, events and festivals at the Scottish Running, Cycling and Outdoor Pursuits Show in the SEC in Glasgow we held our seventh annual Tourism Summit on Thursday 7th March at the spectacular, new Drimsynie Hotel, part of Argyll Holidays

We welcomed over 150 delegates who all enjoyed the day, the networking opportunities and the insights provided by our dynamic speakers. Scottish Salmon`s Food Ambassador and Scotland National Chef, Gary Maclean even cooked some of our lunch! My thanks again to our key sponsors Scottish Salmon CompanyLoch Fyne OystersInverarity MortonVisitScotland and Food from Argyll. For all of the presentations and insights click here.

Tourism 2020 and Beyond

I also recently attended the Scottish Tourism Alliance national conference. As you would expect much talk was around Brexit and indeed Tourism Tax and we will continue to share information and welcome feedback from the sector here in Argyll. While there is clearly uncertainty and challenges ahead, there is always opportunity. 
Competition is high and we are all bombarded with choice on how we spend our money and most valuable of all, our time. I would encourage all our businesses to keep partnering and collaborating to create new and refresh existing products to keep providing us all with competitive advantages. And of course keep telling and sharing those authentic local stories. 

Our next big focus is attending VS EXPO early in April for the ninth consecutive year to present our amazing destination to the travel trade.  We are compiling updates on what is new in each area so do make sure your local agent is aware of any new products, experiences and accommodation offerings.

I wish you all a very successful and busy season and feel free to share.