Enjoy the benefits of membership & representation
Join today!We are the strategic destination marketing & management organisation for the whole of the Argyll & Bute region. We market the destination and represent the needs of tourism businesses to numerous stakeholders, including Visit Scotland, Highlands & Islands Enterprise, Argyll & Bute Council, Forestry Commission, and Loch Lomond and The Trossachs National Park Authority.
We also provide paid marketing services for individual tourism businesses and suppliers across Argyll & the Isles.
Become a Member
We are the only dedicated organisation promoting the whole of Argyll & the Isles. As a high-performing destination management organisation, we ensure you are part of a collective effort to reach local and international markets.
Our team of destination experts curates and presents your business in the best possible way across digital, print and press.
By joining us, you become part of a community with a strong, united voice. Together, we are promoting everything that makes this region special, and we ensure your business is part of that story.
Unique website visitors across our Wild About Argyll and Love Oban sites
Million website impressions
Potential visitors reading crafted SEO blogs to showcase members and destinations
Social Media following across Facebook and Instagram
Social Media content reach
Opportunities to see or hear about Argyll & the Isles from 175 articles of media coverage
Argyll & Isles events promoted
Representation at 7 travel trade events and meetings
"Being part of AITC has been invaluable — the networking, shared learning and support from other tourism businesses has helped us grow and evolve. The collective voice AITC gives to our region really helps small independents like Glenbarr Stores stand out and feel part of something bigger."
GEORGE | GLENBARR STORES | KINTYRE
"Our partnership with Argyll and the Isles Tourism Cooperative has been instrumental in our business planning and development at Melfort Village. The collaboration has enabled us to share best practices, insights, and expertise, significantly enhancing our strategies. Cathy Craig's input has been particularly invaluable, providing fresh perspectives and an in-depth understanding of the local market. Additionally, Wild About Argyll has been a fantastic portal for our guests to research and plan their holidays in Argyll, adding value to their experience."
LINDA | MELFORT VILLAGE | NR OBAN
"Being welcomed into AITC has been truly enriching. Beyond the warm welcome, the networking opportunities have been invaluable. Connecting with other passionate individuals and businesses dedicated to showcasing the best of Scotland has broadened my understanding and fostered collaborations. However, the most rewarding aspect has been the excitement of contributing my knowledge and expertise to promote this incredible region. Sharing what I love about Argyll and the Isles with a wider audience, through the collective voice of AITC, feels like a real privilege."
ANDREAS | SONOS COLLECTION - KNIPOCH HOTEL | NR OBAN
“Our self-catering cottages need exposure to Argyll's prospective visitors to drive enquiries and bookings. And, through membership of Argyll & The Isles Tourism Cooperative, we benefit from listings on wildaboutargyll.com and Oban.org; by some margin the two most visited tourism websites for our destination. These listings deliver visibility and click-through enquiry to our website. It's an essential component of our marketing activity and only part of the value AITC membership brings; we also benefit from occasional inclusion in AITC socials, marketing advice and collabs with other local businesses that AITC facilitate...and of course, there's the wider destination promotion undertaken by AITC and its' strong advocacy for member businesses and its influence with stakeholders such as ABC and Scot Gov."
EWAN | LOVE ARGYLL | LOCH FYNE
"The thing I have benefited most from being a member of AITC is keeping up to date with all the new and exciting things happening in Argyll. This helps me pass this on to the customers in my workplace, my friends, and family. AITC also provides information on upcoming events, training programmes, and funding, which could be beneficial to the business when we are often too busy to discover for ourselves"
SAM | INVERARAY JAIL | INVERARAY
"I love being part of a business community that celebrates our little corner of the world. My job can be lonely at times, so it really helps. We support each other and collaborate, it's lovely"
LUCY | THE WILD COOKE | ARGYLL
"Membership gives great access to events, collaboration and opportunities to forge relationships with other people. Also, the advocacy role AITC has, representing businesses through difficult and challenging periods and sharing what other businesses are doing. The support they offer is really invaluable..."
FIONA | THE PIERHOUSE | APPIN
"The annual Summit is a great chance to network with folks across Argyll. We all want to see this region prosper, and AITC plays a proactive role in raising its profile."
ROB | GOPRO MARKETING | DUNOON
"Argyll is home, and AITC makes me feel connected to an organisation with the same values and passion for Scotland’s Adventure Coast. There are amazing organisations and businesses delivering unique experiences around Argyll. AITC does a great job of supporting and promoting me when we are too busy delivering Sauna and Swim Experiences around Oban’s beaches and forests."
JO | WILD BATHING | OBAN
Reach over 500,000 visitors each year through our consumer channels — Wild About Argyll and Love Oban. As a member, your business benefits from:
- A dedicated listing and visibility across our destination websites
- Social media promotion reaching tens of thousands of potential visitors
- Opportunities to be featured in blogs, news stories, and print media
- Inclusion in our downloadable destination guides and consumer e-newsletters
We actively promote members through themed visitor campaigns that bring Argyll & the Isles to life — from coastal adventures to food and drink trails. You will have opportunities to:
- Be showcased in themed campaigns
- Present your business to Travel Trade Buyers and group operators
- Take part in joint marketing collaborations with other local businesses
As part of our network, you’ll gain access to practical tools, support, and knowledge to strengthen your business:
- Free training workshops on digital marketing, sustainability, accessibility, and customer experience
- Connections to suppliers and collaborators for business development
- Exclusive updates on funding, skills, and partnership opportunities across the region
Joining AITC means being part of something bigger — a collective voice for sustainable tourism across Argyll & the Isles. Members enjoy:
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Invitations to networking events, the AITC Summit, and our AGM
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Opportunities to shape policy and respond to consultations affecting your business
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Support from local community tourism agents who understand your area and challenges
Find out more
We are here to give our members the competitive edge they need to thrive.For this reason, we offer a comprehensive range of benefits and services specifically for members, over and above the wider industry representation function that we also perform.
If you're still uncertain which membership type is right for you, please get in touch using the Contact Us page.
For information on our T&Cs, visit our Membership Terms and Conditions page.
How to get involved
It’s easy to become a member today. Our team is ready to support you at each stage of the process, so why not get started:
- Select your chosen membership tier.
- Complete the basic membership information form.
- Pay your membership fee either by monthly direct debit. Payment by invoice is also available. Please contact us if you wish to discuss.**
- Someone from our membership team will then be in touch to get you started!
**Please note that if payment is not received within one month of receiving your invoice, your membership will be cancelled and benefits removed.
