Seafood Tourism in 2022

Seafood Scotland today launched an innovation programme to stimulate new seafood tourism initiatives.

The pilot programme for 2022 will work with organisations, businesses and individuals to explore and support business diversification and to establish new tourism opportunities for the Scottish seafood industry.

The ambition is to inspire seafood organisations to exploit the huge growth in food tourism in Scotland, encouraging Scottish seafood businesses to spread risk by diversifying into new and emerging sectors.

We are looking for seafood businesses with an idea that will:

  • Provide an authentic or innovative experience
  • Tell their story as an engaging and immersive experience
  • Answer a question that customers regularly ask
  • Ultimately increase their revenue

Selected projects will be championed by a dedicated mentors and a hand-picked cohort of leading Scottish business and tourism experts, bespoke to each initiative, imparting specialist advice and guidance to help fast track their idea to fruition.

It is hoped that this initiative will provide real life exemplars of businesses embarking on a seafood tourism journey and to bring these learnings to the wider seafood community in Scotland in order that further strides can be made in this exciting area.

To help inspire, we have created a Tourism Toolkit to showcase examples of best practice, including Loch Fyne Oysters and Tobermory Fish Company. 

We are helping Seafood Scotland to reach out to the seafood industry, local food groups and regional inshore fishery groups across Scotland to hear all ideas for potential seafood tourism projects, no matter how big or small.

If you have an idea or you want to get involved, email Karen Galloway, Head of Retail